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Innovation and Market Orientation Model in Improving the Performance of BRI

Sulistiyani Sutarlan

Abstract


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Contradictions are still found in the research about innovation and market orientation towards performance, most of the researchers stated that both innovation and market orientation have positive effect on innovation, while others argue that they negatively affects performance. This research presents a market orientation and innovation model toward performance of Bank Rakyat Indonesia. This research aims to examine how the bank implements the innovation and market orientation. The results show that a higher innovation will also increase the performance, as well as the better a bank focused on market orientation, the better the performance.

Keywords


Innovation; Market Orientation; Performance

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