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Call for Paper - December 2017 Edition
JORM solicits original research papers for the December 2017 Edition of JORM. The date of manuscript submission is Open
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Vol 8, No 1

Journal of Research in Marketing


Table of Contents

Case Studies

Customer Intimacy Adoption and its impact on Organisational Performance PDF
Godfred Osei 600-616

Review Article

Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence PDF
Irakli Abashidze 617-623


Market analysis for Rice Bran Milk: A study of consumer preference towards alternative dairy beverages in Sri Lanka PDF
AAAHE Perera, KGT Gunathilake, TC Manawadu 624-629
Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service (An Empirical Study of Mobilink in Multan City) PDF
Abdul Haseeb Chaudhary, Mohsin Ali Khan, Rao Akmal Ali 630-635
The Effects of Marketing Mix (4P) on Companies’ Profitability: A Case Study of Automotive Industry in France PDF
Antonella Francia SAM 636-640
Supervising the Performance of Teachers in Bulawayo Metropolitan Province PDF
Victor Chaboneka Ngwenya, Obert Ngwenya 641-651
The Impact of CRM dimensions on Customer Retention in the Hospitality Industry: Evidence from the Moroccan Hotel sector PDF
Youssef Chetioui, Hassan Abbar, Zahra Benabbou 652-660

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Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.